Fresh and Easy

What ever happened to the great deals with even better coupons. The 3 dollars off 10 or 5 off 20? Then it went from 10 off 30 to now a huge jump to 10 off 50. I mean it's better than nothing but wow what's next 10 off 75? I think that a lot of customers who were attracted by those coupons are now going to the regular grocery stores again now.